How to Launch a Six-Figure Remote Cleaning Business

I Made $20,000 in my 1st month and you can too!

Let’s Begin..

Introduction:

Launching a six-figure remote cleaning business is more accessible than ever. With the right strategy, tools, and mindset, you can create a profitable and scalable business. This guide will walk you through each step to help you succeed.

1. Choosing a Cleaning Business Name:

Don’t overthink this step. The key is to pick a name that’s simple, easy to remember, and professional. If your name is too long or complicated, it can become a mouthful to say, hard for clients to recall, and challenging to brand effectively.

Take it from me—I named my business Arlington White Glove Cleaners. It’s professional and elegant but definitely a little too long for easy branding. Learn from my experience: keep it short and sweet!

Tips for Selecting a Great Name:
- Keep it Short and Clear: Aim for 2-3 words at most.
- Make it Relevant: Use words that reflect cleanliness or your services, like “Sparkle,” “Shine,” or “Pristine.”
- Check for Availability: Ensure the name is available as a domain (website address) and on social media platforms.
- Think Locally: Including your city or region in the name can help with local recognition (e.g., “DMV Elite Cleaning”).

Examples of Effective Names:
- Spotless Solutions
- Pristine Pro Cleaners
- Shine Bright Cleaning Co.
- DMV Elite Cleaning Services
- Fresh Start Cleaning

2. Get Insured and Bonded

Getting insured and bonded is a critical step in establishing trust and protecting your business. Clients want peace of mind when hiring a cleaning company, and being properly insured and bonded shows that you’re serious, professional, and reliable.

Why You Need Insurance:
- Protects your business from financial loss if something goes wrong (e.g., accidental damage to a client’s property or an employee injury).
- Meets the requirements for platforms like Google Local Service Ads or Thumbtack to validate your business.
- Adds credibility when clients are comparing cleaning companies.

Where to Get Insured:
- Next Insurance: A popular and affordable option for small business owners.

What Does Being Bonded Mean?
- A surety bond protects your clients if you fail to meet your obligations.

3. Research Your Local Competitors:

Understanding your local market is critical. By researching competitors, you can determine how to price your services and position yourself effectively.

Step-by-Step Guide:
1. Find 5 local cleaning companies online.
2. Analyze their pricing for common services (e.g., 1 bed/1 bath cleanings).
3. Calculate the average and set your pricing slightly higher if you’re offering premium services.
4. For commercial jobs, always perform a walk-through with the client to create a detailed checklist.

4. Set Up Google My Business:

A well-optimized Google My Business profile is essential for attracting local customers.

Steps:
1. Sign up at google.com/business.
2. Verify your business with Google.
3. Optimize your profile with a clear description, photos, and customer reviews.
4. Encourage reviews from satisfied clients.

5. Set Up Google Local Service Ads (GLSA):

GLSA connects you with high-intent leads searching for cleaning services.

Steps:
1. Sign up at ads.google.com/local-services-ads.
2. Verify your business by providing documents like insurance and a business license.
3. Set a budget and optimize your ads.

Pro Tips:
- Charge extra for same-day bookings.
- Respond to leads immediately.

6. Spread the Word on Social Media:

Social media is a powerful tool to promote your business.

Steps:
1. Announce your launch on Facebook, Instagram, and LinkedIn.
2. Share engaging content like before-and-after photos, cleaning tips, and client testimonials.
3. Use Facebook Ads with a 10-mile radius targeting to generate leads.

7. Strategic Advertising:

Start with platforms like Thumbtack for pay-as-you-go advertising and Facebook Ads for local targeting. Monitor your ROI and scale your budget on the platforms delivering the best results.

8. Hiring and Building Your Team:

Once you have consistent jobs, hire a reliable team to handle the workload.

Steps:
1. Ask family and friends for cleaner referrals.
2. Post job openings locally and online.
3. Use a 60/40 revenue split (cleaner gets 60%, you keep 40%).

Provide training, create detailed checklists, and use tools like Jobber to manage schedules.

Conclusion: Build Your Six-Figure Cleaning Empire

Launching a six-figure remote cleaning business isn’t just a dream—it’s a step-by-step process that anyone can follow with the right strategy.

Key Takeaways:
- Invest in Relationships: This is a long-term relationship business.
- Focus on Quality: Exceptional service retains clients and earns referrals.
- Stay Consistent: Success comes with steady effort.

Let’s Build Your $10,000/Month Business Together!
I offer 1-on-1 coaching to help you scale your cleaning business and guarantee you’ll make $10,000 per month.

Reach out today to get started:
- Message me on any social media at @bngampa
- Text me at 289-217-0059 with the word “coaching.”

P.S. No matter how perfect you want everything, it will not be perfect. Launch your business even if it’s not perfect—there will never be a “perfect” time. Take the leap—your future clients are waiting!