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How to Collapse YEARS of actionable solution into ALL your business issues within a few minutes or hours...
Yesterday I had my meeting with Kim Doyal.
Actually, my second meeting, and I almost paid for a 3rd day.
So let me say this.
I am looking at hiring Kim as my Business Coach because even though she is not a man she understands systems and processes. I am the type of guy that will put my head down and just knock out work but she is able to step in, LISTEN to me, and give me a better approach to accomplish what I am trying to do.
Okay! So I love paying Kim and working with her but I have to say yesterday was the MOST amazing experience I ever had with a coach I have ever worked with... EVER!
You can read all about it: https://tinylittlebusinesses.com/worldbuilding/
"World Building 101 for Marketing" by André Chaperon & Shawn Twing is an article that discusses an unconventional approach to attracting and engaging with audiences: worldbuilding. This strategy moves away from aggressive direct response or media production approaches, instead creating immersive "worlds" for audiences, based on their motivations, needs, and desires.
The authors compare the process to starting with a small town—such as a website and Facebook page—and gradually expanding it into a city by adding more interconnected elements. This development creates a unique 'feel' that attracts certain audiences while repelling others, much like cities draw different kinds of people based on their unique cultures.
The authors distinguish between the "outer world" (public content like blog posts and newsletters) and the "inner world" (exclusive content for customers such as courses, services, products). Both worlds are interconnected and interact to create "superfans."
The authors propose a three-part framework for worldbuilding—science, politics, and culture—inspired by award-winning author N.K. Jemisin. "Science" represents non-negotiable core values, "politics" explores power dynamics in your market, and "culture" identifies what is most meaningful to your audience.
The article ends with a five-step exercise for readers to apply this framework to their own marketing. The authors conclude that worldbuilding allows for interconnected touchpoints, providing a sense of being part of something larger and relevant, which leads to more effective marketing.
Yesterday we created The 1% Man Universe and it blew my mind how we could use AI intelligence to do that. This is why I will ALWAYS pay experts for their advice.
Now yes you can get burned and will certainly sometimes get BURNED but when you strike GOLD!
YOU KEEP DIGGING IT!!!!!
I didn’t strike GOLD but I got a DIAMOND and many people don’t realize it but that is not my business…
So… (Shoulder Shrug emoji)
I know my emails have been speaking about Kim Doyal but I promise you this is not my main point. And I don’t get paid to talk about Kim in my emails at all.
I just want to be super transparent with you about what is going on in my life and my business.
Right now my main focus is my business and reigniting it before I go home.
Creating my own world and language for my tribe of men was amazing. It was like creating my own earth with my own language and now all I have to do is put a “WE ARE OPEN SIGN” and let men come in and experience.
I would not have had this epiphany if I did not work with Kim, because I was not a fan of ChatGPT. I am not one to hop on the hype train for new tools. I believe that the foundation must be built regardless of whatever new tools come out.
If I had not invested in an expert to help me I would have been FAR behind the curve. Now don’t get me wrong I will still win but why wait YEARS to win when you can start winning in weeks…
Hiring an expert condenses all their YEARS of experience into a hyper-direct solution to your issues keeping you up at night.
So I want you to look at your life and ask yourself where must I invest in expert advice so I can get to your desired result sooner than later…
Hope that made sense for you, because that is all I have for you.
Write to you tomorrow!